I know what you’re thinking – texting is just for casual conversations, right? Not anymore! More and more businesses are using business texting to communicate internally and externally. It’s simply most people’s preferred communication method nowadays. Some professionals still firmly hold on to the thought that a phone call is “easier,” but did you know that newer generations refuse to answer calls?
Yep, you read that right; 75% of millennials avoid phone calls as they’re time-consuming. And about 81% get anxious when making calls. By the way, don’t get me started on GenZ! These changes to how we communicate aren’t bad, though. The adoption of texting as a preferred form of communication has revolutionized business, and today’s blog will tell you all about it.
Embrace Mobility; Stay Connected from Anywhere!
Imagine yourself on a beach sipping a tropical cocktail, and your phone buzzes. It’s a customer inquiry, and with a few swift taps, you respond professionally and promptly – all without lifting your sun-kissed behind from that beach chair. That’s the magic of business texting! With this tool at your fingertips, you and your team can stay connected with customers from anywhere, anytime. Better yet, if you are out on a job, away from the office, you can connect with your customers as well!
No more frantic searches for Wi-Fi hotspots or missed calls due to poor reception. Business texting lets you engage with clients on the go, whether you’re at a coffee shop, a conference, or just out and about. Your customers will be thrilled to receive quick responses, knowing that you’re always there to cater to their needs without pausing what you’re doing since there’s no need to verbally talk to them.
Get Personal; It’s All About Building Relationships!
We get it – you’re not just in the service industry but in the relationship-building business. It’s how it goes; customers return to businesses where they feel truly welcomed. And that’s where business texting truly shines. Step aside from formal emails and anxiety-inducing phone calls – texting is about creating a personal touch that speaks volumes to your customers.
We are not talking about going overboard with excessive emojis and lingo but about personalizing your messages to fit your brand. Business texting allows you to add personality to your messages without sacrificing professionalism. A well-placed smiley here and there can show your customers that you’re approachable and human, not just a corporate machine.
Efficiency at Your Fingertips!
As a small business owner, time is your most valuable asset. Business texting is the way to go when it comes to saving time. No more long phone conversations, waiting on hold, or playing email ping-pong. With texting, you can get straight to the point and swiftly resolve any issues.
Oh, and let’s not forget about the magic of group texting! Planning an event or announcing a special promotion? Blast a text to all your customers immediately, and watch the responses roll in like confetti! You’ll find better luck getting through to your customers this way since text messaging has a click-through rate of 19%, while email’s CTR is 3.2%, on average.
Embrace the efficiency of business texting, and you’ll have more time to focus on what truly matters – delivering exceptional service to your valued customers. Furthermore, business texting is not just about serving customers; it’s also about nurturing your reputation as a service provider. After a successful job or project, why not follow up with a thoughtful text, asking for feedback or a review?
With business texting’s gentle nudge, you’ll receive valuable insights to improve your services, and you can add those positive reviews on your website and social media.
Ready to Get on Board with Business Texting?
Ready to revolutionize your customer communication? Discover how Nortec Communications can help your small business in the service industry harness the power of business texting for stronger connections and increased success. Contact us and get started today!
